Insights & Strategy
Understand the people.
Find the opportunity.
Regional market insight, guest experience audits and concept strategy shape a destination with a clear purpose.
DESTINATIONS / EXPERIENCES / OPERATIONS
We create places.
You feel
the extraordinary.
From first concept to enduring operations,
we bring entertainment destinations to life.
SCROLL TO DISCOVER ENTERTAINMENT REIMAGINED / CONCEPT ILLUSTRATION
01 / BEYOND THE EXPECTED
Ideas become places.
Places become
experiences.
A destination is more than a space. It’s a reason to come together.
Founded in Dubai in 2011, Beyond Entertainment develops and operates entertainment and edutainment destinations. We connect regional market insight, creative concepts and operational planning with commercial discipline.
From family entertainment centres to amusement parks and large-scale leisure destinations, we shape experiences around the people who visit them.
Discover our expertise
02 / OUR EXPERTISE
The whole journey.
One connected vision.
Creative thinking meets the practical expertise to move a destination forward.
Master Planning
Give the vision
a sense of place.
Translate ambition into a spatial framework, bringing programming, layout and guest journeys together.
Concept & Design Development
Make imagination
tangible.
Create a compelling narrative and develop a distinctive concept, connecting the guest experience to every design decision.
Production & Operations
Bring it to life.
Keep it thriving.
Connect production and delivery with the practical demands of operating an entertainment destination.
04 / OUR APPROACH
From the first “what if”
to what comes next.
One connected journey. Every step moves your vision forward.
SCROLL THROUGH THE JOURNEY
- 01Insight
Start with the right questions.
Understand your audience, market and ambition. Define the opportunity before drawing the destination.
Audience · Market · Opportunity - 02Planning
Give ambition a framework.
Connect spatial planning, programming and guest journeys. Build a clear foundation for a destination that works as a whole.
Programming · Layout · Guest journey - 03Design
Make the extraordinary tangible.
Translate the vision into a distinctive story, character and environment. Bring the guest experience into every design decision.
Narrative · Concept · Experience - 04Delivery
Bring the vision into the world.
Connect creative intent with project execution, coordinating the practical steps that turn a concept into a destination.
Coordination · Production · Delivery - 05Operations
Think beyond opening day.
Plan for the people, processes and everyday details behind every visit, keeping the guest experience at the heart of operations.
People · Process · Guest experience
05 / PORTFOLIO GEOGRAPHY
Regional insight.
A wider perspective.
Different cultures. Distinct audiences.
A shared appetite for extraordinary experiences.
Markets represented in our company portfolio.
- 01 Egypt ↗
- 02 UAE ↗
- 03 Saudi Arabia ↗
- 04 Türkiye ↗
- 05 Russia ↗
06 / THE PEOPLE BEHIND THE PLACES
Experience.
With imagination.
Perspectives from development, investment, entertainment and design, brought together.
Maged El Naggar
Founder & Chief Executive Officer
Bassam Kamashki
Advisory Board Member
Alex Van Dyk
Business & Project Development Director
Aditta Mulyadin
Design & Creative Manager
07 / LET’S BUILD WHAT’S NEXT
Your next
destination
starts here.
Have a vision for a new entertainment destination? Let’s explore what it could become.
Discuss a project maged@beyondentmt.comOpens your email application.